All previous master classes in a row
Masterclass 2025 – Amersfoort
The City Marketing 2025 Masterclass took place in Amersfoort and brought together professionals from across the country for two days to discuss one central question: how do you position your city in a distinctive and credible way? With contributions from Mayor Lucas Bolsius, Mayor Danny de Vries, and Marc Meeuwis, the group gained administrative and strategic perspectives on urban profiling and brand development. Participants from the Municipality of Almere, amsterdam&partners, Bureau Citybranding Municipality of The Hague, Municipality of Diemen, Heerlijk Harderwijk, and Citymarketing Den Helder, among others, also presented their own case studies. The combination of strategy, practice, and open exchange made for an energetic and in-depth edition.
Masterclass Mayors' Edition – Eemnes
On November 27, 2024, the try-out of the Masterclass Citymarketing took place in the town hall of Eemnes. Geerte Udo, former director of Amsterdam&Partners, gave an inspiring presentation on the cooperation between public and private sectors and how this contributed to Amsterdam's international success. Peter van der Velden, former mayor of several cities, prompted the participants to reflect on their role as figureheads with propositions. The mayors found the session very valuable. That tastes like more!
Masterclass 2024 – Utrecht
On April 18 and 19, 2024, the Masterclass Citymarketing was organized at Grand Hotel Karel V in Utrecht. Alongside others, Arjan van der Born, director of ROM Utrecht, and Michiel Dijkman, director of Economic Board Utrecht, gave presentations on urban and regional cooperation aimed at economic progress. The program inspired participants to make connections between local strengths and broader ambitions.
Masterclass 2023 – The Hague
The April 2023 edition took place in The Hague, where The Hague's DNA took center stage. Here, speakers included Saskia Bruines, alderman for Finance, Culture and Economic Development of The Hague, and Sander Hanenberg, Head of Marketing & Customer Care at The Hague & Partners. In addition, Jos Vranken, director of NBTC, shared his views on the link between urban marketing and national tourism policy. The day emphasized how cooperation and a strong city character can profile cities nationally and internationally.
Masterclass 2022 – Leiden
The Masterclass Citymarketing took place in Leiden in September 2022, with the theme "City of Science." Speakers such as Martijn Bulthuis, director of Leiden&Partners, discussed strategies to strengthen urban identity and involve residents in science initiatives. Annemieke van Wegen-Delhaas, director of Blok Events, also shared her expertise in city branding and talked about the success of the Eurovision Song Contest 2021 as a promotional tool for Rotterdam. The session showed how science and culture can contribute to a distinctive urban positioning.
Masterclass 2021 – Eindhoven
During the Masterclass Citymarketing in Eindhoven in 2021, Peter Kentie was one of the speakers. He is director of Eindhoven365, Eindhoven's city marketing organization. Kentie shared the city's successful branding and marketing strategy, which focuses on technology, design and knowledge. Also speaking was Gert-Jan Hospers, associate professor of city marketing and social geography, about the city marketing of inner cities. A successful first edition!