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We help municipalities, businesses and organizations with city and area marketing

Dates known for the Masterclass City Marketing 2025!

The Masterclass Citymarketing 2025 takes place on Thursday April 3
and Wednesday, April 16 in Amersfoort!

Sign up here.

For more information and previous editions, click here.

Watch the video of the last edition here: Masterclass Citymarketing
Mayor's edition 2024 (try-out)

Our expertise

Each municipality, region or area has its own unique story. This story is the basis for attracting visitors, businesses and visitors. But how do you tackle this? How do you make sure you tell the right story to put your municipality, region or area on the map? Our founder Frits Huffnagel has extensive experience as an alderman and city marketing expert in putting cities, regions and projects on the map. Castro helps municipalities, regions and project developers (including real estate) with city marketing.

What do others think of Castro Citymarketing?

Martijn Bulthuis | Director of Leiden&Partners

"Valuable to speak at the Masterclass Citymarketing Utrecht; the atmosphere was truly inspiring and the participants were very engaged and curious! I look back on this experience with great pleasure and hope to work together again in the future. Nice that Castro Citymarketing contributes in this way to the further professionalization of our profession."

Cor Jansen | Managing Director Utrecht Marketing

"Where the good professionals meet the good thingsarise. See here my experience with the Destination Marketing Masterclass that Utrecht Marketing organized with Castro Citymarketing this year in Utrecht. With the right people, in the right places, with the right content and the right inspirational speakers from the right working practice, a wonderful instructive program was realized for all involved, both for the masterclass followers and the speakers: a wonderfully instructive, hungry for more, destination marketing package."

Rosalie de Jonge-Blijstra | Senior advisor Citymarketing Zoetermeer

"Castro Citymarketing's master class offered us the opportunity to improve our approach to city marketing. The program was carefully designed and combined relevant practical examples with useful theory. The sessions gave us insight into how other municipalities and regions approach their marketing strategy, which inspired us to apply new ideas. The opportunity to exchange experiences with peers was an important part of the day. We gained many valuable tips and insights that can be applied immediately. It was an informative and useful experience that we would definitely recommend to others in the field."

Andries Houtakkers | Alderman Sittard-Geleen

"The Masterclass in Utrecht was a great opportunity to better understand the strategy behind city marketing. The location in Utrecht was beautiful and contributed to an inspiring setting for sharing knowledge and experiences. Sparring with other professionals provided valuable insights that I can use in practice. From my responsibility for city marketing in Sittard-Geleen, I attach great value to a future-proof and sustainable strategy. It is important to translate the unique characteristics of our municipality and region into a convincing brand story that not only attracts visitors, but also stimulates economic development and binds residents to us. The Masterclass offered practical tools to further professionalize our city marketing and concretely link it to the goals of Sittard-Geleen."

Friso Huizinga | City marketer at Citymarketing Velsen

"The Masterclass Citymarketing in Utrecht, organized by Castro, was incredibly inspiring. The combination of practical examples, theoretical knowledge and interaction with other participants made the program complete. I went home with many new insights and concrete ideas. A valuable investment in my professional development."

Peter Kentie | Director Eindhoven365

"I would like to express my appreciation for the fine cooperation and the fun event put on during the City Marketing Masterclass. The organization was done to perfection and I thoroughly enjoyed the interaction with the audience. The atmosphere was inspiring and the content of the Masterclass was very relevant and enlightening. I look back on this experience with a satisfied feeling and cannot wait to work together again in the future !"

Inge van Roij | City branding at Venlo Partners

"The two-day Masterclass in The Hague was a source of inspiration and was full of fascinating presentations. We gained valuable insights that we could immediately put into practice in Venlo. The organization was excellent and the conversations with the other participants were particularly valuable."

Wendy Weijdema | Deputy Director / Manager of Strategy, Research & Innovation MarketingOost

"Nice combination of topics and knowledge sharing in a compact group that is very diverse. I would definitely recommend it to colleagues. Thank you for this Masterclass!"

Ger Welbers | Director at Hart van Noord-Holland Foundation - region and city marketing

"The two-day master class from Castro Communications and Utrecht Marketing was of great value to me in terms of content. Both organizations are frontrunners in our field and have clear answers to the issues all over the Netherlands. In addition, there were a number of excellent external speakers. I can immediately use the knowledge I gained in my work in the Alkmaar region. I can recommend this master class to every professional!"

Kor Wijnja | Advisor recreation, tourism & city marketing at Municipality of Harlingen

"We attended a master class - organized by Castro Communications - in City Marketing in The Hague. This two-day event was organized to perfection. The masterclass included a diverse program with leading practical examples from the country. In addition, there was ample opportunity to exchange knowledge and inspiration with other participants. We thus gained many tips and tricks, which are directly applicable to the city marketing of Harlingen."

Maaike van der Ven | Senior Account Manager Economic Affairs Den Bosch 

"I experienced the Masterclass Citymarketing in Leiden as very inspiring. The organization by Castro Citymarketing was top notch. A great program full of insights and special practical examples. The involvement of the participants created a good atmosphere. We were able to share a lot of valuable knowledge and learn from each other. It was great to see how everyone took an active approach and provided relevant input. I look forward to working together again in the future and contributing further to the professionalization of our profession!"