Chicago is one of the most iconic cities in the United States, and thanks to its thoughtful city marketing strategy, the city remains attractive to residents and visitors alike. Led by Choose Chicago, a comprehensive plan has been developed that not only showcases the city's culture and diversity, but also boosts its economy. The Annual Report estimates the economic impact of the campaign (running since 2022) at $478 million.
Choose Chicago wants to make Chicago a true a "bucket-list" destination. That's why they focus not only on downtown, but also on the other neighborhoods that make Chicago so diverse. Together with residents, local businesses and community organizations, the organization has created festivals and neighborhood-oriented campaigns. For example, the "Go Live Chicago" campaign encourages residents and visitors to explore theater, music and dance in different neighborhoods, with a clear effect: an increase in attendance at live events and growing cultural awareness.
Chicago is more than a destination - it's an experience! The Windy City is an inspiring example of city marketing that we at Castro Citymarketing love.
